Welcome to your Marketing Machine Planner! In this section, we’re diving into your sales funnels, the paths your future customers will follow from first discovering you to eventually buying from you.

We’ll start by mapping out the different types of funnels you might use. Most funnels begin with something free (like a lead magnet), followed by an entry-level offer, then mid- and high-ticket options. The goal isn’t just to sell—it’s to guide the right people, at the right pace, toward offers that actually help them.

We’ll walk through four funnel types based on pricing:

• Free – A giveaway or lead magnet to attract and build trust
• Low-ticket – An easy “yes” offer to introduce your paid value
• Mid-ticket – Where transformation or deeper support begins
• High-ticket – Your most comprehensive or premium solution

You’ll also explore the organic funnel, which doesn’t rely on ads. Instead, it uses content, social media, and SEO to attract your ideal audience naturally—perfect for long-term visibility and building real connection.

To wrap it up, we’ll define the key numbers you’ll want to track—your KPIs (Key Performance Indicators). These help you measure what’s working and what’s not. Think: conversion rates, customer value, or how much revenue your funnel brings in.

Ready? Let’s build something that works while you sleep (or sip coffee).

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Book a free 30 Minute Revenue Roadmap Call, and we’ll map out a step-by-step plan to get your marketing working 24/7.

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