For People Who Watch the VSL but Don’t Book

These emails are designed to re-engage interest, build trust, and nudge them to take the next step.

Email 1: “Quick Follow-Up—Still Thinking About [Problem]?”

Send: 24 hours after VSL watched

Goal: Re-state the core problem and offer the solution again

• Short recap of what the VSL covered
• Emphasize their pain point or current situation
• Brief mention of how your method solves it
• Direct CTA: “Click here to book your call.”

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Email 2: “What’s Getting in the Way?”

Send: 2 days after Email 1

Goal: Address common objections

• Acknowledge hesitation (time, money, fear of it not working)
• Answer 2–3 quick objections with empathy and clarity
• Optional: Add a mini case study or example
• CTA: “Let’s talk through your situation—book a call.”

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