Funnel 2 is built for people who already know you—or at least know of you. Maybe they grabbed your free guide, watched a few videos, clicked on an ad, or follow you on Instagram. These are your warm leads; they’ve shown interest, and now it’s your job to keep that momentum going.
This stage is perfect for introducing a low-ticket (SLO) funnel or inviting them to a webinar. Why? Because warm leads are more likely to engage with a deeper offer—they already trust you a little. They’re not complete strangers anymore. They just need a clear reason to take the next step.
You're not trying to convince someone who’s never heard of you. You're reconnecting with someone who’s already intrigued and saying, “Hey, here’s what we can do next.”
You can reach them organically (via your emails, stories, or retargeting content) or through paid retargeting ads that bring them back into the conversation. This is also where you can segment based on behavior—what freebie they downloaded, what page they visited, or which emails they opened.
Guide them toward a mid-level decision—like purchasing a $47 digital product, signing up for a $97 workshop, or registering for a webinar that naturally leads to your bigger offer. This isn't a huge leap for them, but it's meaningful. It builds buying behavior, deepens the relationship, and moves them closer to a high-ticket offer down the line.
Funnel 2 is all about bridging the gap. They’ve noticed you. Now, show them you get them. Give them something useful, meaningful, and easy to say “yes” to. That one step can be the moment they go from “interested” to “I’m in.”