Once someone opts into your lead magnet, your next move should do more than just keep them warm—it should start recouping your time, ad spend, and build momentum.
A Self-Liquidating Offer (SLO) funnel introduces a low-ticket product ($7–$49) immediately after someone joins your list. When done right, it turns new leads into paying customers fast, qualifies your buyers, and often covers your ad costs—sometimes even generating profit on the front end.
A Webinar funnel, on the other hand, is a great tool for mid-ticket sales and building deeper trust. It offers value upfront while naturally leading into your core offer—typically priced higher. It's effective for selling services, programs, or digital products that require more context or connection to convert.
Both funnels are smart next steps because they:
Let’s Map It Out
<aside> <img src="/icons/subtask_gray.svg" alt="/icons/subtask_gray.svg" width="40px" /> PICK THE RIGHT OFFER
This worksheet helps you align your core offer to either a low-ticket SLO funnel or a value-first webinar funnel. You'll get clear on the purpose, structure, and content needed at each funnel stage to convert attention into action.
FIRST: Choose Your Funnel Type
Which funnel format fits best with your current goal and offer?
💡 If you’re unsure:
Choose SLO if your audience needs a low-risk entry point.
Choose Webinar if your offer needs more explanation, demonstration, or emotional buy-in.
Use these questions to define your strategy clearly—no guessing, no vague ideas.
What is the offer at the end of the funnel?
(Be specific: digital product, service, course, group program?)
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How much does it cost?
(Give the actual price, not the range)
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Is this a one-time purchase, subscription, or cohort-based program?
<aside> ➡️ [your answer here]
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What is the main pain point this product/service addresses?
<aside> ➡️ [your answer here]
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What is the specific result or outcome your buyer wants?
<aside> ➡️ [your answer here]
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Why do they need this now?
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What brings people into this funnel?
(Offered after lead magnet, opt-in page, ads, blog, organic content etc.)
<aside> ➡️ [your answer here]
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How does it naturally lead into your paid offer?
<aside> ➡️ [your answer here]
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What is the title of your webinar or training?
(Be clear and specific—what urgent or frustrating pain point are they trying to fix?)
<aside> ➡️ [your answer here]
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What result or transformation are you promising in the SLO or webinar?
(Be clear on the payoff—even if it’s small, it should feel valuable.)
<aside> ➡️ [your answer here]
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What format will it be?
(Live, pre-recorded, evergreen, challenge-style?)
<aside> ➡️ [your answer here]
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What’s the structure?
(Problem → Shift → Framework → CTA? Walkthrough → Demo → Offer?)
<aside> ➡️ [your answer here]
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How does your SLO/webinar shift their perspective or help them see what’s possible?
(Does it challenge a belief, simplify the next step, or expose a mistake they’re making?)
<aside> ➡️ [your answer here]
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How are you using the webinar to plant the seed for this offer? What is the ONE call to action at the end?
(Book a call? Enroll? Buy now?)
<aside> ➡️ [your answer here]
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What is the name and format of your SLO product?
(Template pack, mini-course, swipe file, planner, etc.)
<aside> ➡️ [your answer here]
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What’s the price?
<aside> ➡️ [your answer here]
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What makes it feel instantly valuable?
(Solve one big pain point quickly? Saves time? Easy win?)
<aside> ➡️ [your answer here]
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What makes this SLO feel like a low-risk, high-reward decision?
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