At this stage, the potential customer shows an interest in what you offer. They start exploring your offerings, seeking more information, and considering whether it meets their needs. Plan activities that engage and captivate your audience. Provide valuable content, product demonstrations, guides, or free resources that help them understand your offerings better.

Create Engaging Content:

• [ ] Plan weekly content with a purpose

  Include 1–2 pieces per week that answer a question, solve a micro-problem, or show what it’s like to work with you or use your product. Content formats that work well here:

  • “What to expect” breakdowns
  • Behind-the-scenes or BTS reels
  • “Before and after” journeys
  • FAQ carousel posts
  • Myth-busting videos or blog posts
  • Real talk about your niche (show you're not just surface-level)

• [ ] Build out your “Middle of Funnel” content library

  Create a highlight reel or blog category with these:

  • Most common questions answered
  • How your process works
  • Industry comparisons (why your approach is different)
  • Mistakes to avoid when hiring or buying ___

Offer Product or Service Demonstrations:

• [ ] Create short videos (1–3 min) that show:

  • A product in use
  • A walk-through of the service process
  • Screenshare of results or dashboards
  • A “day in the life” of your offer from the client’s perspective

• [ ] Highlight both emotional + practical benefits

  Not just what it does—but how it saves time, reduces stress, creates clarity, etc.

Provide Valuable Guides or Resources:

• [ ] Build mid-funnel lead magnets for people who are interested, but not sold yet:

• Comparison charts

• Quick-start guides

• "How to choose the right ___" resources

• Planning templates

• [ ] Deliver content in layers

  Let users unlock more in-depth info after a basic version. This builds micro-commitment and keeps them engaged longer.

Interactive Tools or Assessments:

• [ ] Launch quizzes or self-assessments

Ex: “What’s your ___ style?”, “Where are your biggest bottlenecks?”, “Is ___ right for you?”

→ Use results to segment them and follow up with personalized messaging

• [ ] Turn insights into recommendations

  End each quiz or tool with a call-to-action that points toward a freebie, consultation, or relevant blog post