Goal: Move someone from curious to confident to committed.

The job isn’t just to sell—it’s to build trust, have real conversations, and make sure it’s actually the right fit before the offer ever hits the table.

COLD LEADS: They're new—or not sure yet.

Cold leads are either just discovering you or haven’t shown any signs of active interest yet. They might follow you silently, land on your site once, or have downloaded something and gone quiet. Your job here is to spark interest without pressure.

• [ ] They’ve recently followed you or joined your list but haven’t engaged.
• [ ] They’ve downloaded a freebie but haven’t opened follow-up emails.
• [ ] They’re liking content occasionally but not commenting or DM’ing.
• [ ] They lurk—maybe watch stories but don’t engage.
• [ ] They’ve never interacted directly with your offer or asked a question.

🧠 Focus here: Deliver consistent value, spark curiosity, and make it easy for them to take a low-stakes next step (e.g., polls, questions, behind-the-scenes, quick wins).

WARM LEADS: They're interested and paying attention.

These people are in your world. They're showing signals that they resonate with your content and are starting to self-identify with the problem you solve. Your goal here? Stay visible, stay valuable, and invite them into deeper connection.

• [ ] They've shared a specific challenge or symptom related to what you solve.
• [ ] They’ve DM’d you with interest or commented on your content in a meaningful way.