Funnel Troubleshooting: IF THIS... THEN CHECK THAT

Use this guide when your funnel isn’t converting like you expected. Go step-by-step to find the issue, test, and fix.

Top of Funnel (TOF)

IF: Your ad is getting impressions but no clicks...

THEN: Review your hook and creative.

• Is the message attention-grabbing or too vague?
• Are you clearly stating the benefit or outcome?
• Is the image or video aligned with the copy?
• Does the CTA give people a reason to click?

IF: Your lead magnet opt-in page is getting views but no sign-ups...

THEN: Check your value proposition and trust signals.

• Is the headline specific and benefit-driven?
• Does the offer solve a clear, painful problem?
• Are you asking for too much info on the form?
• Are testimonials, logos, or social proof missing?

Middle of Funnel (MOF)

IF: Your emails are getting opened but no clicks...