FUNNEL PURPOSE

BUILDING YOUR MACHINE

THE LEAD CONVERSION PATH

STRANGER → BUYER

THE 9 STAGES OF A FUNNEL

LANDING PAGE LAYOUT & OPTIMIZATION

3 PART LAYERED AD STRATEGY

YOUR OFFER SUITE

YOUR IDEAL CLIENT

AWARENESS CHECKLIST

INTEREST CHECKLIST

DECISION CHECKLIST

CONVERSION CHECKLIST

E-MAIL CHECKLIST

E-MAIL KPI’S

KPI DASHBOARD